# Finalit

> Finalit is prediction intelligence for communication. Before anything goes out, it predicts what will happen, then learns from what actually does. It starts with individuals, then every organisation and institution.

Finalit is a prediction engine, not a writing tool. Given anything someone is about to put out (a message, an application, a pitch, a launch, an announcement, a price change, a policy), it works out who is on the other side and the outcome that matters (a reply, an offer, a grade, an approval, customers staying), predicts that outcome, and shows what would change it.

Every prediction is logged before the outcome is known. After it goes out, Finalit asks what happened and matches the real outcome to the prediction it checks, so the engine learns from what real people actually did rather than from simulations or surveys.

- Lenses: models of whoever is on the other side (one person, a panel or the public). Finalit builds some; anyone can create and publish their own.
- Desks: what Finalit knows before it predicts (the brief, the audience, the history, the rules that always apply).
- Plans: free to start; Pro £10 a month; Principal £50 a month; Team £20 a seat.
- Company: Finalit is built by Wadalyon Ltd, London. Launched 18 September 2026.

## Key pages

- [What is Finalit?](https://www.finalit.ai/what-is-finalit): the full answer, with FAQ
- [Product](https://www.finalit.ai/product): how a prediction is made, Lenses and Desks
- [Vision](https://www.finalit.ai/vision): prediction as the next layer of communication
- [Pricing](https://www.finalit.ai/pricing)
- [App](https://app.finalit.ai)