Finalit is the judgment layer
for everything you write.
Built to judge, not to generate. The next layer in writing learns what happens next.
Hi Jordan,
I applied for the Product Designer role last week and just wanted to check in. I really admire what your team is building, and I think I could maybe be a good fit.
Good design, to me, is the difference between someone who tries once and someone who stays.
I know you’re super busy, so absolutely no pressure, but I’d love the chance to chat sometime if you think it might make sense.
Thanks so much for your time, and I completely understand if now isn’t the right moment or if you’ve already moved forward with someone else.
Best,
Alex
Anyone can produce writing now. Almost no one can tell how it will land.
Draft → Finalit → Ready
The judgment layer in between. For the first time, your draft is judged, not written for you.
Read the visionThe verdict
A machine that will tell you no. You have never once known how a draft would land. Now you do, before it goes.
See how it decidesQ3 in review
Revenue for the quarter came in at £4.2m, up 6% on Q2, though slightly below the £4.5m we had internally forecast. Growth was driven mostly by the enterprise segment, which grew 14% quarter over quarter, while self-serve was broadly flat at around 2%.
Gross margin held at roughly 71%, more or less in line with the prior quarter. Net revenue retention was 108%, down from 112% in Q2, largely due to a handful of larger accounts trimming seat counts.
Customer acquisition cost rose to £1,240, up from £1,090, and payback extended to just over 13 months. We believe there may be opportunities to bring this down over time, and the team is exploring several options.
Headcount ended the quarter at 48, with three engineering roles still open. Cash runway stands at approximately 19 months at the current burn, though this could shift depending on hiring pace into Q4.
Read as a quarterly report
Reads as an update with no result in it, so the board leaves not knowing if the quarter was good.
It buries the result under hedges, and twelve figures in, none of them is ever called good or bad.
What’s carrying it
“Revenue for the quarter came in at £4.2m, up 6% on Q2.”
The one result it states plainly, with no hedge. The rest of the report could read like this.
Twelve figures in, and it never says whether £4.2m and 108% retention made for a good quarter or a bad one.
“More or less,” “broadly,” “we believe there may be.” Each number arrives wrapped in a qualifier.
The context
Fuel the machine. Who it is for, what you attached, what is at stake. Most of it, it works out from the draft itself.
Meet DesksQ3 in review
Revenue for the quarter came in at £4.2m, up 6% on Q2, though slightly below the £4.5m we had internally forecast. Growth was driven mostly by the enterprise segment, which grew 14% quarter over quarter, while self-serve was broadly flat at around 2%.
Gross margin held at roughly 71%, more or less in line with the prior quarter. Net revenue retention was 108%, down from 112% in Q2, largely due to a handful of larger accounts trimming seat counts.
Customer acquisition cost rose to £1,240, up from £1,090, and payback extended to just over 13 months. We believe there may be opportunities to bring this down over time, and the team is exploring several options.
Headcount ended the quarter at 48, with three engineering roles still open. Cash runway stands at approximately 19 months at the current burn, though this could shift depending on hiring pace into Q4.
Context
Sharpens the judgment. Never shown to the reader.
The standard
By a standard, not a vibe. Choose a Lens. The standard it gets held to, written by an expert or by you.
Explore LensesThe bar
It withholds more than it says. It reads for everything and tells you almost none of it. Only what stands between this draft and what it is for.
“Nothing important leaves my outbox now without running through Finalit first. It said the ask would get skimmed. The reply came back answering everything else.”